What Nordic tech brands get wrong about press in Saudi Arabia and the UAE.
The Gulf is one of the fastest-moving media markets in the world right now, and most Nordic companies approach it the way they approach Berlin, i.e. send the English press release, wait, wonder why nothing landed.
We'll get into how coverage actually works there. Which outlets matter and which ones Western companies waste months on. Why Arabic-language press isn't optional. How the relationship between journalists, government communications, and the giga-projects shapes what gets published. And the announcement mistakes that quietly cost companies their first year in the market.
I work in partnership with a Riyadh-based communications firm and have built contacts across the market — in PR and marketing, and with VCs and family offices.
What this is and what it isn't: This isn't a Vision 2030 intro, a geopolitics explainer, an overview of how the country is transforming, or a Q&A about PIF allocations. This is not about investing in Saudi Arabia (can connect you if that’s of interest) or the investing opportunities in the market.
It's a session on how press works in the GCC, and how to secure it. This is for communication executives, founders and marketing leads who are already looking at the Gulf or actively working there.
This event is part of Nordic Tech Week. The event is independently organised by the host. If you have any questions about Nordic Tech Week, please contact events@nordictechweek.org. Questions about this event should be directed to the event host.
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