Nordic companies build with real substance — real engineering, real craftsmanship — and then watch weaker products get funded, covered, and remembered instead.
The gap isn't quality. It's that nobody ever built them a name and a story that travel.
Here is the reframe: your narrative is intellectual property. Not as a metaphor — as actual property. Your name is a registrable asset or a generic word you can never own. Your defining metaphor is a position competitors are locked out of once you hold it. Your story is what investors repeat in rooms you will never be in. Most founders leave all three unowned, unscreened, and sitting in the public domain for anyone to occupy.
And the stakes just moved. Customers are stopping typing and starting to ask — buyers speak to assistants, investors ask models what a company does. In an age of infinite content, attention is not the scarce resource. Being nameable is.
The method behind the most valuable renames on record — Kreditor to Klarna, Kolonial to Oda, and one that happened a few blocks from this room: GPT Engineer stalled through two launches; as Lovable, the same team, shipping the same product, reached $100M ARR in eight months.
Bring the name you're currently using. You may leave suspicious of it.Hosted by: Mark Mollé, an NYC/Stockholm-based IP attorney who names companiesRobin Bergstrom, a Stockholm/NYC-based brand consultant who has built and repositioned some of the world's biggest brands
This event is part of Nordic Tech Week. The event is independently organised by the host. If you have any questions about Nordic Tech Week, please contact events@nordictechweek.org. Questions about this event should be directed to the event host.
AgentConf
